Door Knocker Logo Design and Brand Guidelines
Door Knocker
Logo Design and Brand Guidelines
2021
Door Knocker is a Perth-based real estate startup with a bold, modern twist on property acquisition. Instead of waiting for homes to hit the market, Door Knocker takes a proactive approach—connecting interested buyers with property owners in specific locations, even if the property isn’t officially for sale.
I was brought in to craft the logo design and brand guidelines, helping define a visual identity that reflects confidence, trust, and approachability—essential qualities for a business that deals with direct homeowner outreach and off-market property connections.
The result? A modern, clean, and purpose-driven brand identity that feels both professional and personal, setting the foundation for Door Knocker’s future in real estate innovation.
Door Knocker’s service model is unique and unconventional, so the brand needed to look trustworthy and professional, while also feeling innovative and approachable. It had to appeal to both serious buyers and potential sellers—many of whom might be surprised to receive outreach about their property.
By solving these challenges, Door Knocker now has a versatile and forward-thinking brand identity that can grow with its ambitious model of reshaping how off-market real estate deals are made.
With a sharp identity and clear guidelines, Door Knocker is ready to open doors in the real estate world—literally and figuratively. 🏡🔑
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