Ever asked a question in ChatGPT and seen a brand mentioned in the actual answer? That’s not a fluke — that’s Answer Engine Optimisation (AEO) done right.

We recently helped Quokka Mousepads go from a great Aussie eCom brand to being named directly in ChatGPT’s responses — not just ranking on Google, but becoming the answer people see when they ask about the best gaming or TCG mousepads in Australia.

How’d we do it?

💡 1. We dug into what people are really asking
Not just keywords — actual questions people type into ChatGPT, Perplexity, and Google’s AI tools. Stuff like:

  • “What size playmat is best for TCG?”
  • “Where can I get large gaming mousepads in Australia?”
  • “What’s a good mousepad for a full desk setup?”

🛠 2. We rewrote content to be AI-friendly
We refreshed Quokka’s blog posts and product pages to sound more like helpful answers — clear, direct, factual, and written in a tone AI tools love to use.

📌 3. We added the right context and structure
We made sure their content tied in properly with the right topics, search intent, and Aussie relevance — so when someone asked the question, Quokka made sense as the answer.

The Result?

✅ Quokka Mousepads started showing up in the actual answers
✅ Customers began saying they “found us through ChatGPT”
✅ They’re now ahead of the pack in a space that’s just heating up

AEO is only just taking off — and it’s already helping Aussie brands get in front of the right people, in the right moments, without needing to outbid or outrank everyone else.

If you’re running a business, blog or online store, now’s the time to look at how AEO can work for you.

👉 Want to chat about how to get your brand showing up in AI tools? Let’s tee something up.

Author Profile

Dale Bothe
Dale Bothe
Dale Bothe is an Aussie entrepreneur and digital marketer with a passion for building websites that actually work. After launching and scaling multiple eCommerce brands, Dale now helps small businesses create no-stress websites that look great and drive results. When he's not behind the screen, he’s probably wrangling toddlers or tweaking the perfect Shopify layout for fun.