Cost Plus Games Logo and Packaging Design
Cost Plus Games
Website
2025
Cost Plus Games is a fresh entrant to the Australian trading card game (TCG) market, offering high-quality sleeves, playmats, and accessories at transparent, cost-effective pricing. The brand’s mission is to make TCG essentials more affordable without compromising on quality—especially for players who regularly go through consumables like sleeves and storage.
We were tasked with creating the logo and product packaging design, building a visual identity that felt local, friendly, and trustworthy, while still maintaining the clean, professional aesthetic expected in the competitive gaming space.
The result is a polished yet approachable brand identity that communicates value, community, and credibility—perfectly suited to resonate with players across casual and competitive levels.
Cost Plus Games needed a brand that would stand out in the TCG space—often crowded with flashy designs—while also reinforcing its honest, cost-transparent positioning. The goal was to create a visually confident brand that could sit on store shelves and appeal to online customers alike.
With a strong, consistent brand identity, Cost Plus Games is positioned to become a go-to supplier for TCG players across Australia who want quality products without paying collector prices.
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