Pilatus Abrasives

Project Details

Project Name:

Pilatus Abrasives Website, Email Marketing & Print Design

Clients:

Pilatus Abrasives

Category:

Website

Date:

2018 – 2025 (Ongoing)

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Project overview

Formerly known as Abrasive Industrial Distributors, Pilatus Abrasives is a long-standing supplier of high-quality sanding belts, discs, and abrasive products for industrial and trade use across Australia. With thousands of SKUs and a highly specialized product range, the brand needed a robust digital strategy to make its vast catalogue accessible and searchable for online customers.

I’ve worked with Pilatus over several years, handling their website management, email marketing, and print design. The biggest transformation came through the creation of custom product category pages and keyword-targeted blog content, which significantly improved their organic visibility and online performance.

Today, the Pilatus website is a high-converting, search-optimized eCommerce platform that serves both trade professionals and industrial clients with ease.

The challenge of project

With such a large and technical product range, the biggest challenge was creating a digital experience that made it easy for customers to find exactly what they need—and easy for search engines to find them too.

Features of project

Pilatus Abrasives now has a powerful, consistent digital presence that supports ongoing growth and connects the brand with the customers who need them most.

FAQ's

Find your answers here

Every project is different, but most websites take 4-6 weeks from start to finish. Timelines depend on the complexity of the site, how much content is provided upfront, and the number of revisions needed.

While we primarily work with small to medium Australian businesses, we’re happy to take on projects from anywhere! Our approach is tailored to businesses that need high-quality digital solutions without the big agency costs.

Yes! We offer ongoing support, maintenance, and updates to keep your website running smoothly. Whether it’s small content changes, security updates, or performance optimizations, we’ve got you covered.

We build websites on Shopify, WordPress, Raisely, Unbounce, and other platforms, depending on the needs of the project. Whether you need an e-commerce store, a membership site, or a fundraising platform, we’ll recommend the best solution for you.

Absolutely! We provide logo design, brand identity, social media marketing, email campaigns, and SEO to help businesses establish a strong online presence. We don’t just build websites—we help businesses grow!